What Happens When Evidence and Arguments Aren’t Enough
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An analysis of how the 'stories' we tell are crucial to campaigning and to creating change. Evans argues that only by finding new myths will we navigate our way to a better future. With a foreword by Tim Smit Why, with absolutely no idea what Brexit actually meant, did the UK vote for Brexit?Why, rather than vote for the best-qualified candidate ever to stand as US President, did voters opt for a reality TV star with no political experience?In both cases, the winning side promised change and offered hope.
