This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context.
Ik heb een vraag over het boek:
‘Essentials of Digital Marketing - Waite, Kathryn (Heriot Watt University, Perez Vega, Rodrigo (Lecturer in Marketing’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
