Name: Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations - Ozturk, Assistant Professor Ahmet Bulent, Ph.D (Rosen College of Hospitality Management,, University of Central Florida, USA), Hancer, Professor Murat, Ph.D (Rosen College of Hospitality Management,, University of Central Florida, USA)
Price: 52.3 EUR
Author: Ozturk, Assistant Professor Ahmet Bulent, Ph.D (Rosen College of Hospitality Management,, University of Central Florida, USA), Hancer, Professor Murat, Ph.D (Rosen College of Hospitality Management,, University of Central Florida, USA)
ISBN: 9781911635482

Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations

Ozturk, Assistant Professor Ahmet Bulent, Ph.D (Rosen College of Hospitality Management,, University of Central Florida, USA), Hancer, Professor Murat, Ph.D (Rosen College of Hospitality Management,, University of Central Florida, USA)

Omschrijving

Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.

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Schrijver: Ozturk, Assistant Professor Ahmet Bulent, Ph.D (Rosen College of Hospitality Management,, University of Central Florida, USA), Hancer, Professor Murat, Ph.D (Rosen College of Hospitality Management,, University of Central Florida, USA)
Titel: Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations
Uitgever: Goodfellow Publishers Limited

Jaar: 2022
Taal: Engels
Pagina's: 256
Gewicht: 378 gr

EAN: 9781911635482
Afmetingen: 154 x 235 x 17 mm
Bindwijze: Paperback / softback

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Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations

Ozturk, Assistant Professor Ahmet Bulent, Ph.D (Rosen College of Hospitality Management,, University of Central Florida, USA), Hancer, Professor Murat, Ph.D (Rosen College of Hospitality Management,, University of Central Florida, USA)

Omschrijving

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