Corporate Social Responsibility is Not Public Relations

How to put CSR at the heart of your company and maximize the business benefits

Omschrijving

Research shows that CSR improves long-term business performance. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. This book will define the real role of PR in CSR and what that relationship should be.
€ 21,70
Paperback / softback
 
Gratis verzending vanaf
€ 19,95 binnen Nederland
Schrijver
Waldron, Sangeeta
Titel
Corporate Social Responsibility is Not Public Relations
Uitgever
LID Publishing
Jaar
2021
Taal
Engels
Pagina's
224
Gewicht
294 gr
EAN
9781911671428
Afmetingen
214 x 137 x 16 mm
Bindwijze
Paperback / softback

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