The characters in Novikov’s work are predominantly people of the Russian North: Pomors, Karelians and Komi. In 2013 Novikov, along with other Karelian writers, proclaimed the Manifesto on a New Northern Prose, the mission of which Novikov described as: “Though these are trying times for Russian literature, there is light, there is hope that it will retain its key underlying principles of honesty, faith, beauty. How great it is that these principles fully fit with and correspond to the old and new, living, and strong direction of Russia’s Northern Prose!”
