Just Evil Enough reveals the mindset and tactics that subversive marketers use to forge an essential advantage in an unfair world. Packed with fascinating case studies and practical frameworks, it’s a must-read for start-up founders, brand owners, and anyone who wants to win in the attention economy.
Ik heb een vraag over het boek: ‘Just Evil Enough - Ross, Emily, Croll, Alistair’.
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