Designed to help the reader by stripping CRM down into its component parts under the umbrella of developing and executing a CRM strategy. It delves into and explains the role and relevance of the ‘C,’ ‘R’ and ‘M’ in CRM. It is a practical guide but set within a strategic framework.
Ik heb een vraag over het boek: ‘Customer Relationship Management - Pearce, Michael’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
