The Psychology Behind Successful Digital Products and Services
Omschrijving
This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention.
Ik heb een vraag over het boek: ‘User Experience Is Brand Experience - van de Sand, Felix, Frison, Anna-Katharina, Zotz, Pamela, Riener, Andreas’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
