Find Your Market-Oriented Competitive Advantage

A Toolkit for Strategy and Branding

Omschrijving

Competitive advantage is the core of a winning strategy. This book helps a business create a competitive advantage. It replaces product- and production-oriented thinking with a market-oriented way of thinking. Competitive advantages are created only by thinking in new way. By thinking what has not been thought.
€ 52,70
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€ 19,95 binnen Nederland
Schrijver
Vierula, Markku
Titel
Find Your Market-Oriented Competitive Advantage
Uitgever
Springer International Publishing AG
Jaar
2024
Taal
Engels
Pagina's
145
Gewicht
350 gr
EAN
9783031716621
Afmetingen
154 x 217 x 17 mm
Bindwijze
Gebonden

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