Minimalistic Consumer Behavior

Motivation, Consumption and Practical Implications

Omschrijving

In developed countries people still place great emphasis on materialistic possessions for a happy life; however, many possessions produce tension and lead to burden. As a result, an anti-consumption movement has emerged that embraces the notion of a minimalistic lifestyle. This book combines research, personal insights, and real-world examples to explore the motivations behind minimalist choices and their impact on individuals, communities, and the environment. It examines how consumer behavior is influenced by cultural, economic, and psychological factors, and how adopting minimalist principles can foster well-being and sustainability. The authors also address voluntary simplicity, sustainable marketing, and discuss the implications of minimalistic consumer behavior for achieving SDG 12, Responsible Consumption and Production. In addition to a theoretical examination for scholars, researchers, and academics, this book provides guidelines for marketing practitioners seeking to engage ethically with increasingly conscious consumers and to design value propositions consistent with minimalist and sustainable principles.

In de winkelwagen 17 werkdagen Wenslijst Stel een vraag

Gratis verzending vanaf
€ 19,95 binnen Nederland

Schrijver: Steffen, Adrienne, Doppler, Susanne
Titel: Minimalistic Consumer Behavior
Uitgever: Springer Nature Switzerland AG

Jaar: 2026
Taal: Engels
Pagina's: 151

EAN: 9783032227577
Bindwijze: Hardback

U ontvangt bij ons altijd de laatste druk!

Minimalistic Consumer Behavior

Motivation, Consumption and Practical Implications

Omschrijving

Rubrieken

Stel een vraag