Marketing, Sales and Customer Management (MSC)

An Integrated Overall B2B Management Approach

Omschrijving

This work concisely presents methods for integrated marketing, sales, and customer management, and is orientated to practice and implementation. It sketches a modern and forward-looking marketing approach for domestic as well as international small,
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€ 19,95 binnen Nederland
Schrijver
Hofmaier, Richard
Titel
Marketing, Sales and Customer Management (MSC)
Uitgever
De Gruyter
Jaar
2015
Taal
Engels
Pagina's
260
Gewicht
564 gr
EAN
9783110410259
Afmetingen
244 x 174 x 22 mm
Bindwijze
Hardback

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