Leveraging Social Media for Health Communication

Ezekiel, Mwabili

Omschrijving

The use of social media has become part and parcel of our lives. What then can we benefit from social media to help in providing solutions to some of challenges that we face such as in health? Do we fully understand social media and its interactive and dialogic nature that enhances feedback? Through exploring social media in HIV and AIDS Communication, the book provides insights on specific appropriateness of different social media platforms that enhances content creation and consumption with specific preferences in social media platforms while matching the audience gratifications such as entertainment so as to capture attention and attract the audiences to HIV and AIDS information.
Gratis verzending vanaf
€ 19,95 binnen Nederland
Schrijver
Ezekiel, Mwabili
Titel
Leveraging Social Media for Health Communication
Uitgever
LAP LAMBERT Academic Publishing
Jaar
2019
Taal
Engels
Pagina's
100
EAN
9786200282774
Bindwijze
Paperback

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