Data is the new gold - but how do you turn it into real value? In a world overflowing with information, success no longer comes from collecting data, but from valorizing it: transforming raw numbers into insights, applications, and innovations that matter. This book reveals how companies can unlock the true potential of their data to gain competitive advantage, create better products, streamline operations, and build stronger customer relationships. With clear, jargon-free explanations and practical case studies from sectors like retail, logistics, and industry, it offers a concrete and ethical framework for putting data to work. You'll discover accessible tools and models to move from insight to action, along with essential guidance on data quality, governance, privacy, and measuring the return on data investments. Whether you're a business leader, innovator, strategist, or entrepreneur, this book will help you make your organization smarter, more resilient, and truly data-driven - not just for today, but for the future. Data Valorization is part of the Business Essentials series, designed to deliver strategic insights and actionable advice from experts in their field.
