SERVITISATION SECRETS PROVIDES STEP-BY-STEP INSICHT IN - what servitisation is and how it relates to other growth strategies; - when a market is suitable and an organisation is ready for servitisation; - what benefits and turnover and profit growth can be achieved with servitisation; - how servitisation can deliver real value for customers and endusers; - how servitisation can be successfully implemented in practice; - what servitisation requires of the organisation and resources; - how pitfalls during implementation can be avoided; - action plans for building servitisation capabilities and business; - numerous tools that provide practical support for implementation; - many examples of practical cases from various manufacturing industries. SERVITISATION SECRETS WAS WRITTEN FOR anyone who wants to learn how servitisation can be effectively implemented at industrial manufacturers of products that are used directly by endusers. And for anyone who wants to understand how to seize the opportunities of customers who want to be increasingly unburdened and thus create substantial profitable growth. And for anyone looking to solve competitive threats, commoditisation, price pressure, loss of margin, market shrinkage, changing customer demands, customer churn, cash flow volatility, and unprofitable product development of industrial manufacturers. They can learn how market power and financial results of industrial manufacturers can be significantly improved.