What is post-branding?

How to Counter Fundamentalist Marketplace Semiotics

Omschrijving

New hb edition of What Is Post Branding? Part design experiment, part critical theory, and part how-to manual, ‘What is Post-Branding?’ introduces a creative counter to the neoliberal orthodoxy of branding. Conceived and written by Dr Oliver Vodeb - an extra-disciplinary designer, critical theorist, and educator active in Melbourne - and Jason Grant - a designer and co-founder of Inkahoots Design - the book empowers a better design of public communication for civic and activist groups by replacing corporate branding’s predatory principles with a new set of strategies embedded in a new culture of craft – a new way for relating with the world. The graphic design is by Jason Grant, co-founder of Inkahoots Design, an Australian studio recognized for its creative advocacy and activism. Previous edition published 2023, ISBN 9789083270678
€ 34,40
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€ 19,95 binnen Nederland
Schrijver
Grant, Jason, Vodeb, Oliver
Titel
What is post-branding?
Uitgever
Set Margins' publications
Jaar
2026
Taal
Engels
Pagina's
272
Gewicht
303 gr
EAN
9789083682013
Afmetingen
174 x 113 x 26 mm
Bindwijze
Gebonden

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