Why are we focused on transforming ourselves, society and the planet? What deeper human needs drive these transformations? How do you turn products and services into Customer Transformations? Trends in the Transformation Economy showcases various industry trends, shaping a world that's not just better but also healthier and happier. In this enlightening book, Christophe expands upon his visionary Healthusiasm principles to unveil a groundbreaking frontier in value creation: Customer Transformations. Prepare to embark on a journey that champions a profound shift towards experiences that genuinely uplift well-being, happiness, and health, aligning with your customers' deepest needs, their Life Aspirations   This book compellingly advocates for a future where personal aspirations transform the health/care ecosystem and people's everyday lives, from their kitchens to their cars, mindsets and bank accounts. - Jane Sarasohn-Kahn, Health Economist, Advisor, Trend Weaver The book offers a compelling look at how personal human drivers can shape transformational experiences. A valuable read for any business leader. - Anonymous, CEO and board member at an insurances company There is value for every purposeful organisation, leader or entrepreneur seeking to tune into our fundamental yearning for health and happiness. This book is proof of that. - Mo Zouina, Holistic brand experience challenger. Co-founder Relieve Clinics/BeNorm Only one human truth truly matters: people want to live a healthy and happy life. This book contains refreshing models and inspiring examples demonstrating how marketers can respond to these deeper needs. - Kris Michiels, President of Belgian Association of Marketing Trends in the Transformation Economy brings together the intersection of consumer empowerment, technology, healthcare and wellness in a stimulating and practical way. Thoroughly thought-provoking and a must-read! - Nathalie Bloom, Global Patient Engagement and Innovation, Amgen, Reckitt, Unilever A must-read to make your health and self-care business thrive in the Transformation Economy. Geert Reyniers, CEO at Multipharma, former VP Digital Health at Novo Nordisk