Many businesses utilize only 50% of their growth potential. While ambitious businessleaders strongly believe in their product, they often struggle to come up with the right plan to accelerate growth. Many businesses utilize only 50% or less of their growth potential. While ambitious businessleaders strongly believe in their product, they often struggle to come up with the right plan to accelerate growth. In this book, former McDonald's top executive and serial entrepreneur René H. Savelberg reveals his framework for organising and accelerating business growth. Find out how the companies we know and love, grow their business by thinking and doing things differently. And how you can do the same. Based on his 30 years of experience with growth companies, Savelberg developed a unique and easy-to-follow 8-step 'business acceleration framework' with which any company can grow. No matter how small you start or how big you already are. 'Believe in yourself, grow and conquer the world!' At the age of 34, René H. Savelberg became the youngest CEO in the McDonald's global system. As CEO of McDonald's Holland, Serial Entrepreneur and International Keynote Speaker, he worked with high-performance companies around the world. He discovered that many of these companies invest in the same three key drivers to grow their business; standardisation, partnerships and people-focus. His book explains how you can also use these building blocks to accelerate and maximise your growth and business potential. 'Sparkling with great examples' - Jury Dutch Management Book of the Year 'Fascinating and inspiring read' - Credit Agricole Suisse Asia 'Very practical, easy to implement' - Accor Hotel Group Many businesses utilize only 50% or less of their growth potential. While ambitious businessleaders strongly believe in their product, they often struggle to come up with the right plan to accelerate growth. In this book, former McDonald's top executive and serial entrepreneur René H. Savelberg reveals his framework for organising and accelerating business growth. Find out how the companies we know and love, grow their business by thinking and doing things differently. And how you can do the same. Based on his 30 years of experience with growth companies, Savelberg developed a unique and easy-to-follow 8-step 'business acceleration framework' with which any company can grow. No matter how small you start or how big you already are. 'Believe in yourself, grow and conquer the world!' At the age of 34, René H. Savelberg became the youngest CEO in the McDonald's global system. As CEO of McDonald's Holland, Serial Entrepreneur and International Keynote Speaker, he worked with high-performance companies around the world. He discovered that many of these companies invest in the same three key drivers to grow their business; standardisation, partnerships and people-focus. His book explains how you can also use these building blocks to accelerate and maximise your growth and business potential. 'Sparkling with great examples' - Jury Dutch Management Book of the Year 'Fascinating and inspiring read' - Credit Agricole Suisse Asia 'Very practical, easy to implement' - Accor Hotel Group FOREWORD KICKSTART GROWTH INTRODUCTION WHAT IS BUSINESS ACCELERATION? Dream scenario Magical attraction Aren't you always talking about McDonald's? Three building blocks Standardisation Partnerships People Focus Why? Because it works! There is no Magic Formula It's now or never STEP 1 STANDARDISATION LONG LIVE THE ASSEMBLY LINE Standardisation for beginners Standardisation for advanced users The five advantages of standardisation STEP 2 PARTNERSHIPS DON'T-DO-IT-ALL-ALONE When working together works Conquering the world with your friends (ánd your competitors) PART 3 CORE VALUES THE VALUE OF 'WOW!' Core values attract customers Core values attract employees Individually liable and collectively responsible What are your core values? Find the differences Communicating from the heart STEP 4 THE TRUNK EVERYTHING REVOLVES AROUND PEOPLE The trunk of the Christmas tree Do-it-yourself management "If our own people don't even buy our products..." Nagging colleagues and meddling bosses STEP 5 THE SUPPORT ORGANISATION EMPLOYED BY THE GARBAGE COLLECTOR The support organisation Boss on the floor The director as a Christmas ball Bart the Builder STEP 6 THE INTERNAL CUSTOMER FAN-TAS-TIC CUSTOMER SERVICE The price of giraffe bread Supporters for your salespeople Fan-tas-tic customer service STEP 7 FEEDBACK LOOPS INFORMATION IN YOUR VEINS Scammed Tell me the story Inspiring feedback loops Organising feedback STEP 8 THE EXTERNAL CUSTOMER WHERE'S YOUR 'LIKE' BUTTON? The customer wants it all! From customer to fan Don't sit on the chair A lucrative taboo Director of Satisfied Customers The customer is not part of your job, the customer is your job AND NOW, LET'S GET TO WORK! ABOUT RENÉ H. SAVELBERG LITERATURE RECOMMENDATIONS