The role and impact of housing exhibitions in architectural culture Throughout the twentieth century housing displays have proven to be a singular genre of architectural and design exhibitions. By crossing geographies and adopting multiple scales of observation – from domestic space to urban visions – this volume investigates a set of unexplored events devoted to housing and dwelling, organised by technical, professional, cultural or governmental institutions from the interwar years to the Cold War. The book offers a first critical assessment of twentieth-century housing exhibits and explores the role of exhibitions in the codification of notions of domesticity, social models, policies, and architectural and urban discourse. At the intersection of housing studies and the history of exhibitions, The Housing Project not only offers a novel angle on architectural history but also enriches scholarly perspectives in urban studies, cultural and media history, design, and consumption studies. Throughout the twentieth century housing displays have proven to be a singular genre of architectural and design exhibitions. By crossing geographies and adopting multiple scales of observation – from domestic space to urban visions – this volume investigates a set of unexplored events devoted to housing and dwelling, organised by technical, professional, cultural or governmental institutions from the interwar years to the Cold War. The book offers a first critical assessment of twentieth-century housing exhibits and explores the role of exhibitions in the codification of notions of domesticity, social models, policies, and architectural and urban discourse. At the intersection of housing studies and the history of exhibitions, The Housing Project not only offers a novel angle on architectural history but also enriches scholarly perspectives in urban studies, cultural and media history, design, and consumption studies. Acknowledgments Introduction: Exhibiting Housing GAIA CARAMELLINO & STÉPHANIE DADOUR PART 1 TRANSLATING MODELS AND CONCEPTS THROUGH HOUSING EXHIBITIONS Staged Interiors as Urban Spectacle: The Exhibitions New Homes (1920) and Form and Colour, an Exhibition of Spatial Art (1924), Oslo, Norway MATHILDE S. DAHL Curating the Collective House: The Popularization of a new Housing Model in 1930s Sweden EVA STORGAARD Living, Working, Playing: Ernö Goldfinger’s Planning Exhibitions, 1943–46 ERIN MCKELLAR Between Tradition and Modernity: Making Housing Women’s business. The Flat-Referendum, Salon des Arts Ménagers, Paris, 1959 STÉPHANIE DADOUR & LAETITIA OVERNEY Schooling the Eye in Modern Home Comforts: Spatial Concepts in the neues wohnen (new dwelling) Exhibition of 1949 JOHANNA HARTMANN PART 2 HOUSING EXHIBITIONS AS SITES OF MEDIATION Exhibition as Cultural Struggle: Domestic Architecture of the San Francisco Bay Region (1949), between the Question of Regionalism and the International Style JOSÉ PARRA-MARTÍNEZ & JOHN CROSSE Multiple Modernisms: Negotiating Housing Models and Discourses during the New Deal at MoMA, 1932–1944 GAIA CARAMELLINO The American House behind the Iron Curtain: Circulating Built in USA in the Eastern bloc LUDOVICA VACIRCA Housing Exhibitions in Croatia in the 1930s and 1950s – from the Subversive Critical Platform to the Vehicle of the New Ideology TAMARA BJAŽIĆ KLARIN Synthesizing “the problem of the home”: The Buildings and Dwellings Pavilion at the Brussels World’s Fair of 1958 FREDIE FLORÉ & RIKA DEVOS Illustration credits Index (People and Places) About the authors