Design thinking is a powerful thinking tool which could drive a brand, business or an individual forward positively. It is also a part and parcel way of thinking that designers go through in their minds in every single design project. Thinking like a designer can transform the way organizations develop products and services on the front end, while improving processes and strategy to the backend. It is a way of simply thinking and ideating on a solution to address a problem or better meet a customer need. It is a process focused on solutions and not the problem. In this book you will: • Understand key characteristics of design thinking • Understand the 5 action phases of design thinking - Empathize, Define, Ideate, Prototype and Test • Empathize- Understand your customers / users • Define- Define clear project / business objectives • Ideate- Explore ideas and solutions • Prototype- Build and visualise ideas • Test- Review and decide best idea This book will help you: • Clarify and solve problems better • Understand your users • Communicate in visuals confidently • Innovate ideas and inspire others • Experiment quickly and at little cost This book is useful for: • Non-design and design professionals who are involved in innovation, change management, trend-making, problem-solving and quality improvement industry • Business and startup owners interested in providing good products and services for their customers • Freelance designers and design students who want to make a difference in the marketplace • Design trainers interested in delivering design thinking workshops • Innovation, creativity and design enthusiasts • Design thinkers