Boekstra.nl - Kotler, Philip (Northwestern Univ, Hooi, Den Huan (Ntu - Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony

Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony

WINNING THE FUTURE

Omschrijving

This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing frameworks and practices, along with the purpose and passion of a start-up's founder. This insightful book covers many well-established marketing concepts and practices and sheds light on the path that many entrepreneurs must take in establishing their own businesses.

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Schrijver: Kotler, Philip (Northwestern Univ, Hooi, Den Huan (Ntu
Titel: Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony
Uitgever: World Scientific Publishing Co Pte Ltd

Jaar: 2021
Taal: Engels
Pagina's: 288
Gewicht: 422 gr

EAN: 9789811222177
Afmetingen: 153 x 229 x 18 mm
Bindwijze: Paperback / softback

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Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony

WINNING THE FUTURE

Omschrijving

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