Name: K-pop Innovation: The Future Of Korean Innovation That Took The World By Storm - Lee, Jangwoo (Kyungpook National University
Price: 74.9 EUR
Author: Lee, Jangwoo (Kyungpook National University
ISBN: 9789811271717

K-pop Innovation: The Future Of Korean Innovation That Took The World By Storm

Lee, Jangwoo (Kyungpook National University

Omschrijving

K-pop's remarkable global popularity is no coincidence. Its success cannot be attributed to a talented individual or a set of favourable government policies but is instead the result of continuous innovation by risk-taking entrepreneurs. For the first time in English, this book presents a focus on the managerial and structural features of the K-pop industry to unpack the resounding success of K-pop companies and the Hallyu Wave phenomenon. It analyses leading industry players, explaining the success strategies of K-pop from the perspective of innovation management theory. It places a particular special emphasis on SM Entertainment, a leading pioneer in the South Korean entertainment industry, and sheds light on the company's strategies for success. As the book examines how K-pop developed over time, it draws an interesting parallel with the semiconductor and IT industries, noting common characteristics between them. It concludes with thoughts on K-pop's future and advises K-pop innovators on developing new business models combining new technologies in artificial intelligence (AI), robotics and augmented reality (AR) to keep the momentum going. It is a must-read for readers interested in innovation, the entertainment industry, and the global phenomenon that is the Hallyu Wave.

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Schrijver: Lee, Jangwoo (Kyungpook National University
Titel: K-pop Innovation: The Future Of Korean Innovation That Took The World By Storm
Uitgever: World Scientific Publishing Co Pte Ltd

Jaar: 2024
Taal: Engels
Pagina's: 288
Gewicht: 540 gr

EAN: 9789811271717
Afmetingen: 235 x 161 x 23 mm
Bindwijze: Hardback

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K-pop Innovation: The Future Of Korean Innovation That Took The World By Storm

Lee, Jangwoo (Kyungpook National University

Omschrijving

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