Activist: In the Business of Change is for people who believe in making the world a better place but are frustrated at the regular setbacks and the glacial pace of change. Pulling from hands-on experience shaped by her business brain and activist heart, Rebecca Wear Robinson delivers a toolbox of proven strategies that have been underutilized by activists. Learn how to:Integrate successful techniques from marketing, social psychology, and business to increase your bottom line of improving lives and the world around you; Focus your efforts by changing how you think about money and data; and Take on the competition and beat them at their own game. Whatever your issue, whether you feel strongly about reversing climate change and conserving nature, expanding equality, preventing disease and injury, or building stronger communities, this book provides the tools you need to be an unstoppable force for good. Learn how to direct the change you want to see in the world.