In this incisive and relatable book, sales author, speaker and coach, J. Sheldon Snodgrass delivers a pithy yet profound resource to wrest control from the noisy chatter of your inner critic-its siren songs of rationalizations, justifications, or flagellations-and replace it with the uplifting dialogue of a championship coach who meets you where you are and fires you up to win the day. Drawing upon his time in the trenches as a soldier, sales rep and coach, entrepreneur, and competitive athlete, Sheldon combines autobiographical insight-distilled from thirty years of sales calls and journal entries-with ancient wisdom and clinical research on peak performance and human potential. The result is a humorous, wise, and practical field guide that any sales professional can use to transform their doubt and anxiety-spewing inner critic into an inner coach pumping them up to be disciplined, focused and successful.