Have you trademarked your brand name, personal name, slogan, logo, hashtag, color, website URL, social media handle, podcast name, sound etc. that identifies goods or services you USE or INTEND TO USE in commerce? This is that book you didn't know you needed. Here you will find 20 pages of original content, including the never-before-seen, IP Planner and Punch List¿¿; a collection of check sheets, brainstorming exercise forms, interactive puzzle pages, and record keeping logs for current and future IP applications. Key forms were duplicated for future use. If you made it here, you're probably looking in to what it means to file a trademark application. Well, you've come to the right place. This book was birthed from a lack of local legal resources. The bottom line is, you CAN DIY. The main goal here, is to help you be efficient, in doing so. This book will NOT teach law, provide legal advice, teach business 101, how to create a business plan, NOR will it teach the type of business entity to set up. This book WILL however, be the project manager, pointing users to the resources, designed by the USPTO that may assist in learning, as you plan and complete your IP application. The biggest fear is, Can I really do this without a lawyer? The answer is, Yes, you can. IS THIS FOR EVERYONE? No, not at all! Legal matters should be handled by a licensed legal professional, however, sometimes situations arise when this is not attainable. Hiring a lawyer could cost $1000 or more. Time, is also a factor in hiring a lawyer, as you may need something filed quickly. Yes, this is a tremendous undertaking, but if you have time to study and understand the USPTO filing procedures, this book will help lay out the floor plan, to assist as you secure your IP. Is all of this necessary? You be the judge. Secure your IP today.